For Immediate Release: January 19, 2007

Direct Technology Innovation’s Launches Click to Go® Online Ordering
Improvements in QSR Just a Click Away

Direct Technology Innovations (DTI) of Fort Lauderdale, Florida launched their new Click to Go® Online Ordering Program, powered by Kudzu Interactive, to make the Quick Service Restaurant “QSR” industry even faster. By layering convenience, accessibility, and improving order accuracy, Click to Go® Online Ordering brings a savvier, consistent, and more satisfied customer to the restaurant industry while generating more profits for restaurant merchants.

With over 45 million Americans now using credit cards for purchases under $15 making up 85% of all online purchases, DTI was well positioned to bring this new ordering technology to market. Having seen the success and impact DTI’s Swipe N’ Go® brought to the QSR market a few years ago, DTI’s new Click to Go® Online Ordering now offers customers and restaurant merchants a new online “self-service” experience. By opening a new revenue stream into the restaurant industry with just a simple homepage menu and a mouse click, customers now have unrestricted access to order large quantities for a select time of pick-up and at specific location. Merchants love the cross-selling options. It easily expands a restaurant’s capacity, increases the accuracy of orders, reduces overhead, and improves customer loyalty. Click to Go®, in effect, is a virtual drive-thru, but a drive-thru that is accessible from any computer, laptop, PDA or even cell phone.

Click to Go® Online Ordering benefits are rather obvious. The restaurant merchant benefits include increased thru-put without increasing lines or wait times, an average 115% increase in the average ticket order, more accurate capture of customer order preferences for repeat orders, reduction of disruptive phone calls during busy periods, enables receipt of orders from a central call center, and has shown up to a 12% increase in customer retention. By capturing customer emails, eliminating wait times for pickup and payments, customers experience a more “personalized” service. Online ordering also provides a greater and more cost effective platform for directing marketing campaigns and advertising.

“DTI, as the preferred credit card processing vendor for Kudzu Interactive, the gold standard vendor for Subway, continually brings the trend of “fast and convenient” to the restaurant and QSR markets, and are constantly adding real value to the marketplace”, states Jim Garrett, President Kudzu Interactive. Click to Go®, powered by Kudzu Interactive, brought this online ordering technology to the Subway® Group and is experiencing great success with numerous Subway® Franchisees. “These Franchisees see the simple menu setup, self-activation and flexible pricing options as a true advantage to be more competitive”, states Michael Slominski, Vice President of Sales for DTI.

As a leader in the credit card processing industry, DTI has also been nationally recognized as the innovator of Swipe N Go® and the HWeb Mobile Ticketing Solution Programs, and is currently processing for GroundNet, Gray Line, and the 9-11 Families Organization Tribute Center at Ground Zero.

For more information please visit www.directtec.com or contact Mike Kirner, Director of Marketing , at Direct Technology Innovations via email MichaelK@directtec.com or call 800-724-7000 Ext. 484.